Archive for February 6, 2008

If you don’t know now you know

Wow. Just spent the past two days doing nothing but visiting my major health retailers here in Montreal – amazing people. What a vision, what a passion and what a desire to do nothing but good in this world WHILE making a very lucrative income along the journey. The health industry, the wellness industry – THIS IS THE FUTURE. Its happening all around us while we live and go about our days. We are experiencing it whether we believe/see it or not on a daily basis – we are influenced by and indulging in a healthier lifestyle and wellness mentality through a vast amount of the things we do and consume day in day out.  

I had the great pleasure of speaking with two dynamic gentlemen today, late 20’s, who both realize and understand what is going on right now. In fact, they have seen it (the wellness industry) coming since they were born, bred into the family business when their grandfather opened his first health store almost 30 years ago – which today boats Montreal’s most successful health product retailer. Chatting with them about how business astronomically increases year after year – so much so that their business must constantly reinvent itself to keep up with scientific breakthrough and consumer demand. We also discussed the escalating number of health professionals – doctors and physicians, recommending and suggesting their patients utilize alternative supplementation to cure/relieve and prevent various ailments and diseases, have led to, but only merely scratched the surface en route to the next trillion dollar industry.  

If you don’t know, you should – because even you are somewhere in your daily activity, doing at least one thing that has enabled you to live a healthier, more wellness-oriented lifestyle. From deciding to consume vitamins that you never took before, to signing up with a personal trainer at the gym you just joined, to purchasing organic bananas for Pete’s sake – anyone and everyone is going to be pretty hard out of luck to NOT encounter some sort of wellness influence or option in their life. Its everywhere – and the best thing about it, the most truthful reality of it all, is that WELLNESS IS ALL GOOD. There’s no downside to making the RIGHT choice. It just so happens that making the RIGHT choice here, by choosing the healthier alternative, benefits your health, the health of your children, friends, colleagues AND society.  

Although, like I said before, we have barely even scratched the surface of what is about to become the norm. Society and mankind will sooner rather than later understand that wellness is not simply limited to healthier food and gym classes – its about the wellness revolution influencing everything from video game systems (check out Nintendo’s Wii), to performance apparel (Under Armour and LuLuLemon), to the smoothie bars opening up on every street corner (check out Liquid Nutrition when in Montreal).  

It will not shrink for it will only get bigger. It will honestly influence all. And if you didn’t already know, now you know.

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